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Hey CMO: Your Product Story sucks! Great Product Marketing Needs a Better...
Humans are wired for stories; we’re storytelling animals. Yet, we’re living in an era of ‘Big Data’ information overload. There is too much data chasing too little mindshare these days. That’s because...
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Hey CMO: Your Product Story Sucks! Great Product Marketing Needs a Better...
This is part II/II. Read Part I here. Show How Customers’ Situations “Change” Users don’t buy ‘value propositions’; they buy something bigger that helps them in their lives. The most important part of...
View ArticleHey CMO: Your Product Storytelling Sucks! Great Product Marketing Needs a...
Product Storytelling Matters Humans are wired for stories; we’re storytelling animals. Yet, we’re living in an era of ‘Big Data’ information overload. There is too much data chasing too little...
View ArticleHey CMO: Your Product Story Sucks! Great Product Marketing Needs a Better...
This is part II/II. Read Part I here. Show How Customers’ Situations “Change” Users don’t buy ‘value propositions’; they buy something bigger that helps them in their lives. The most important part of...
View Article
